Brandy Rand
Chief Strategy Officer
IWSR Drinks Market Analysis
Brandy has over 20 years of management experience in the beverage alcohol industry with previous positions at Allied Domecq Spirits & Wines, William Grant & Sons, and Bacardi Limited, among others. In these roles, she worked across multiple markets covering brand commercial strategy, trade marketing, consumer engagement and product innovation. At the IWSR, she leads global strategy across various areas. During her career, Brandy has also held strategic consulting positions across media and CPG sectors with a focus on brand-building in a new business environment.
Brandy Rand