While Leadership University courses can be taken as stand-alone learning elements, we also offer a prescribed 'road map' for your path to purchase success. Earning your shopper marketing designation allows you to:
- Showcase what you know to the rest of the industry.
- Gain confidence and knowledge to excel in your current role.
- Acquire tangible proof that you meet the current industry standards.
Demonstrates a solid understanding of the organizational discipline of shopper marketing – from definitions to individual and organizational enablers – and a working knowledge of shoppers, their behaviors and key principles to engage them.
Demonstrates an advanced understanding of and ability to apply all core path-to-purchase competency areas defined by the P2P Leadership University.
Has proven the ability to apply ‘shopper-centric’ thinking, to uncover and apply shopper insights to strategic shopper initiatives, and to engage retailer partners in planning.