You're in a competitive do you stand out from the crowd? 

While Leadership University courses can be taken as stand-alone learning elements, we also offer a prescribed 'road map' for your path to purchase success. Earning your shopper marketing designation allows you to:

  • Showcase what you know to the rest of the industry. 
  • Gain confidence and knowledge to excel in your current role. 
  • Acquire tangible proof that you meet the current industry standards. 
Designation Breakdown

P2P Practitioner

Demonstrates a solid understanding of the organizational discipline of shopper marketing – from definitions to individual and organizational enablers – and a working knowledge of shoppers, their behaviors and key principles to engage them.

Course Requirements

SM 300 Shopper Marketing

SM 301 Shopper Behavior & Engagement

Assessment Exercise

Practitioner Designation Assessment (DA 01)

Total Investment: $1,950

P2P Professional

Demonstrates an advanced understanding of and ability to apply all core path-to-purchase competency areas defined by the P2P Leadership University.

Has proven the ability to apply ‘shopper-centric’ thinking, to uncover and apply shopper insights to strategic shopper initiatives, and to engage retailer partners in planning.

Course Requirements*

SM 302 Shopper Insights

SM 323 Understanding Retailers

SM 400 Advanced Strategic Shopper Collaboration

Assessment Exercise

Professional Designation Assessment (DA 02) 

Total Investment: $2,300

*You must have already earned your Practitioner designation before you can earn your Professional-level designation. 
It's time to prove just how invested you are in your career growth.
Upcoming Opportunities to Earn Your Designation
Available to you on-demand, our e-learning modules offer the perfect solution for anyone how can not attend live trainings to do scheduling conflicts. 
Our live bootcamps provide a collaborative environment, networking opportunities and the ability to address current roadblocks with our trained facilitators. Click here to learn more about our bootcamps.
Questions? Reach out to Stacey Bobby at or 773-992-4423