Insights Into Intent: Moving Influencer Inspiration into Product Consideration
Date & Time
Wednesday, December 7, 2022, 1:05 PM - 1:33 PM
Jennifer Silverberg Sam Hissett

On the modern path to purchase, social influencer content does more than inspire. Influencers are now catalysts that drive action, and actionable insights, that help collapse the funnel between social exposure and omnichannel purchase. Learn from IZEA and SmartCommerce as they share insights on how social influencers impact consumer buying decisions, the role of contextual relevance in driving behavior, and the data-tied value of making social content shoppable.