Sam Hissett is a Senior Client Partner at IZEA where she co-leads the Shopper Marketing division, guiding strategies for top CPG brands that leverage social media influencers within integrated digital and shopper marketing strategies. Sam has spent her career in digital advertising and the shopper marketing space, and for the last year, her focus has been on finding ways to merge the impact of creator content with data to inform sound strategies pre-, mid-, and post-campaign.

Outside of her (home) office, Sam enjoys traveling abroad with her fiancé, trialing new local eateries, and fervently searching to find the world's best slice of cheesecake.