Senior Media Strategy and Planning Lead - PET
J.M. Smucker Company
Jacob has almost 20 years of integrated media strategy and activation experience. He spent the first 19 years on the agency side, working on a variety of categories and channels. He has spent the last 3 years at the J.M. Smucker Co. where he has continued to challenge the traditional channel mix by bringing gaming and podcasting into the media mix of the 125-year-old company.