Meeting Location
 
3100 SW Regency Parkway
Suite 100
Bentonville, AR, 72712
Agenda Overview 
Thursday, September 26, 2019
 
9:00 AM - 9:15 AM
Welcome Remarks
Patrick Hare, Sr. Director Member Development, Path to Purchase Institute
9:15 AM - 10:00 AM

Member Case Study: Leveraging Chatbot Technology to Educate Walmart Shopper to Drive Conversion
Dianne Le, Associate Director Shopper Marketing, Avocados from Mexico

10:00 AM - 10:30 AM
Group Discussion
Facilitated by: Todd Turner, Member Development, Path to Purchase Institute
10:30 AM - 11:00 AM
Break
11:00 AM - 11:45 AM
Walmart Media Group
11:45 AM  - 12:30 PM
The Pitfalls and Opportunities of Micro-Influencer Marketing
Steve Carmichael, VP Client Operations, VizSens
12:30 PM - 1:30 PM
Lunch
1:30 PM - 2:15 PM
Member Case Study: Whoa, Wait. Magazine is a personal shopper for every woman. A step-by-step guide to have a well-styled, healthy, joyful life on a budget. 
Melissa Meredith, VP, Sales and Shopper Marketing, Bauer Media Group
2:15 PM  - 2:45 PM
Group Discussion
Facilitated by: Jennifer Zannelli, Member Development, Path to Purchase Institute
2:45 PM- 3:00 PM
Afternoon Break
3:00 PM - 3:45 PM
Open Discussion: Retailtainment at Walmart
Andy Klungland, Marketing Director, Retailtainment, Walmart Stores
3:45 PM  - 4:00 PM
Closing Remarks
4:00 PM - 5:00 PM
Beertails
Hosted by: MillerCoors