Meeting Location
3100 SW Regency Parkway
Suite 100
Bentonville, AR, 72712
Agenda Overview
Thursday, September 26, 2019
9:00 AM - 9:15 AM |
Welcome Remarks
Patrick Hare, Sr. Director Member Development, Path to Purchase Institute |
9:15 AM - 10:00 AM |
Member Case Study: Leveraging Chatbot Technology to Educate Walmart Shopper to Drive Conversion |
10:00 AM - 10:30 AM |
Group Discussion
Facilitated by: Todd Turner, Member Development, Path to Purchase Institute |
10:30 AM - 11:00 AM |
Break |
11:00 AM - 11:45 AM |
Walmart Media Group |
11:45 AM - 12:30 PM |
The Pitfalls and Opportunities of Micro-Influencer Marketing
Steve Carmichael, VP Client Operations, VizSens |
12:30 PM - 1:30 PM |
Lunch |
1:30 PM - 2:15 PM |
Member Case Study: Whoa, Wait. Magazine is a personal shopper for every woman. A step-by-step guide to have a well-styled, healthy, joyful life on a budget.
Melissa Meredith, VP, Sales and Shopper Marketing, Bauer Media Group |
2:15 PM - 2:45 PM |
Group Discussion
Facilitated by: Jennifer Zannelli, Member Development, Path to Purchase Institute |
2:45 PM- 3:00 PM |
Afternoon Break |
3:00 PM - 3:45 PM |
Open Discussion: Retailtainment at Walmart
Andy Klungland, Marketing Director, Retailtainment, Walmart Stores |
3:45 PM - 4:00 PM |
Closing Remarks |
4:00 PM - 5:00 PM |
Beertails
Hosted by: MillerCoors |
