In today‘s endlessly changing environment, marketers aim to break through and connect meaningfully with shoppers.  And with today's noise-intensity and constantly growing demands -- our customers have learned to ignore, avoid, and actively block the unwelcome intrusion of marketing messages constantly assaulting them from all directions.

The challenge is exponentially harder for Shopper Marketers, specifically, who are expected to integrate brand-building and sales efforts, partner effectively with retailers to deliver on their business objectives, and persuade consumers and shoppers on an increasingly fragmented omnichannel journey. 

So how do you break through? In this Innovation Learning Lab, we’ll demonstrate how deliberate disruption, grounded in powerful insights, can change the game by unlocking new opportunities for shopper engagement, conversion, and business growth.  We’ll share compelling case studies to inspire; discuss how timeless storytelling principles can drive clarity and impact; and, also spend some time on the “how” — how to navigate the complex business vortex, that often arise during cross-functional teams, how to align stakeholders behind a single goal, and how to kick down barriers to push initiatives forward and deliver winning outcomes. And we will deliver several case studies in an interactive experience with many of your thoughts and voices shared and discussed.

Each participant in this Innovation Learning Lab will learn:  

• how to create disruption and competitive advantage using a new strategic planning framework;
• how a variety of brands have leveraged insights to create best-in-class marketing campaigns; and
• how to navigate today’s shopper marketing vortex and drive impact in today’s omnichannel world