An Executive Industry Leader with 25+ years agency and client-side experience blazing new trails across the Brand, Shopper, Retail, and Category Marketing landscape, Heidi is known for nurturing curiosity, creating breakthrough innovation, and driving profitable growth in today’s Omnicommerce world. Her pioneering approach, strong EQ, and relentless pursuit of innovation have resulted in a strong track record of success – and more than 50 total industry awards ranging from Shopper Marketing Agency of the Year, Effie's, Webby's, and more than 30 Vendor of the Year awards for her clients at Walmart, Target, Kroger and Amazon.

Heidi is a P2PI Distinguished Faculty member; Inaugural Women of Excellence Winner; and P2PI Advisory Board Leader. Heidi regularly shares her subject matter expertise and knowledge via white papers, articles, and industry conference presentations. Her obsession with observing, forecasting, and ultimately creating the future of retail in today’s Digital Age led her to create her own consultancy, Omnicommerce Vanguard, LLC, in 2019, which partners with top brands, retailers, and agencies hungry to write their next chapter of growth.