The Council on Digital Shopper Marketing enables members to identify opportunities, overcome obstacles and establishes best practices in the effective use of digital shopper marketing via high-impact, action-oriented knowledge and perspective sharing.
Who is in the Council
The Council on Digital Shopper Marketing is compromised of leaders from non-competing brand Path to Purchase Institute member companies whose job it is to enable digital shopper marketing capabilities and success.
The Council on Digital Shopper Marketing is not for everyone. You must be committed to candid participation in an open-forum atmosphere to effectively advance the objectives of the Council.
Two (2) executives from each company will be eligible to participate in Council meetings. Both executives must hold digital shopper marketing focused positions within their company.
Admittance to the Council is on a first-come, first-serve basis for invited members of the Path to Purchase Institute. A maximum of 20 companies will be included in the Council.
How the Council Works
The Council on Digital Shopper Marketing will gather for Full Day Sessions twice a year (Feb./Aug.). Council participants must be P2PI members in good standing. Attendance at a minimum of one meeting annually is mandatory to maintain membership in the Council.
At these meetings, members will share and debate industry issues to deepen their tactial and strategic understanding of current best practices in digital shopper marketing. They will leave equipped to create impact at their organization.
Council members will be contacted in advance of each session to provide input on topics to include in the Full Day sessions.
The Institute will prepare confidential minutes of the proceedings that will be distributed to each member. General highlights of the topics will help inform the Institute so that we may publish and present even more relevant information. No verbatim quotes or attributions from any meeting of the Council will ever be published.