Hosted by:
7800 Dallas Pkwy, Suite 600
Plano, TX 75024
Wednesday, February 21, 2018
11:00AM - 5:00PM
6:00 PM - 9:00 PM
Council Meeting
Joint Networking Drinks & Dinner with the E-Commerce Council
Mexican Sugar
7501 Lone Star Drive B150
Plano, TX 75024

The Council on Digital Shopper Marketing Meeting Agenda

Welcome and Introductions
Shoptology Share
2017 Wins
Content Exploration 1: Case Studies
Content Exploration 2: Path to Purchase Institute Trend Study
Content Exploration 3: Digital Creative
Content Exploration 4: Hot Topic Review
Vendor Review
Next Meeting Topics
Wrap and Close
Facilitator-led intro and welcome. Review of agenda and flow.
The Shoptology team will share their persepctive of shoppers on the digital marketing landscape.
Around the table discussion. Each member come prepared to share recent wins since our meeting in August.
Delve into current case studies covering innovation and measurement. Case studies will be shared by the group:
  • Carolyne Klug (GSK): Cold and Flu Activation. Digital and Social Case Study
  • Vanessa Bueno  & Laura Aylmer (Lala): Driving Trial through Digital 
Patrick to share topline findings from recent Shopper Marketing Trends Report and notable takeaways from the January League of Leaders Meeting.
Discussion on Digital Creative Learning and Enhanced Content:
  • What are you doing in this space?
  • What is working?
  • Where are challenges?
  • How are you measuring success
Address current opportunity areas in round robin discussion:
  • Rich Media versus Traditional Banner Ads
  • Voice Activation and connection to Digital (Beiersdorf case study)
  • Walmart Grocery Pick up (Karen Doan Tyson)
  • Are Retailers sharing information?
  • Retailer Media Platforms…are they worth it?
Facilitated rapid review of vendors by category:
  • Rewards
  • Shopper Media
  • Chat Support
  • Reaching Millennials
Capture topic areas or approaches for next session.
Close out any open items and provide next steps and timing for group.
Hotel Reservations:
There is a large selection of hotels located near the Shoptology offices. Below are a few we suggest.
Please note: We recommend booking your room(s) now to secure your reservation.
6853 North Dallas Parkway
Plano, TX 75024
7500 Parkwood Blvd.
Plano, TX 75024
6007 Legacy Drive
Plano, TX 75024