The Path to Purchase Institute’s 2026 Awards celebrate the leaders, campaigns, and organizations shaping the future of commerce marketing. From retail media to shopper engagement, these prestigious awards spotlight the top innovators setting new benchmarks across the industry.

The Retail Media Awards recognize pioneering leaders across brands, retailers, agencies, and solution providers who are leveraging retail media to drive innovation and growth. This program spotlights the top executives and teams setting the standard for omnichannel retail media strategies.

Submissions Open: January 20 – February 20, 2026
Award Ceremony: June 2–4, 2026 (Chicago, IL)

Learn more about the Retail Media Awards

The Women of Excellence Awards program recognizes exceptional female executives who are influencing the commerce marketing landscape across five distinct categories. The program celebrates leadership, innovation, mentorship, and commercial impact along the path to purchase.

Submissions Open: June 1 – July 17, 2026
Award Ceremony: November 2026 (Chicago, IL)

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The 40 Under 40 Awards spotlight the next generation of omnichannel marketing leaders under the age of 40 who are making exceptional contributions to the industry. This program honors rising stars driving change, innovation, and measurable results across commerce marketing. 

Submissions Open: July 6 – July 31, 2026 
Award Ceremony: November 2026 (Chicago, IL) 

Learn more about the 40 Under 40 Awards
 

The OmniShopper Awards serve as the premier industry recognition program for excellence in shopper engagement across the full path to purchase. This program honors best-in-class integrated campaigns, digital activations, and in-store execution.

Submissions Open: June 1 – June 30, 202
Award Ceremony: November 2026 (Chicago, IL)

Learn more about the OmniShopper Awards

The Hall of Fame honors transformative visionaries and industry legends whose long-term contributions have helped shape and elevate the commerce marketing discipline. Inductees represent the pinnacle of leadership, innovation, and lasting impact on the industry.

Submissions Open: Open Year-Round

Award Ceremony: November 2026 (Chicago, IL)

Learn More About the Hall of Fame