Celebrate the female leaders driving innovation, growth, and influence across the commerce marketing landscape.
The Path to Purchase Institute’s Women of Excellence Awards program recognizes female executives at CPG brands, retailers, agencies, and solution providers for their exceptional achievements across the path to purchase.
2026 AWARD CATEGORIES
Winners will be recognized across core categories, honoring leaders from both Brands/Retailers and Agencies/Solution Providers.
EXECUTIVE OF THE YEAR AWARD
Drawing from the overall pool of category winners, this top honor recognizes an extraordinary leader whose overarching vision, leadership, and industry contributions set the benchmark for excellence. Selected directly by the P2PI editorial team, she exemplifies transformative impact, outstanding performance, and exceptional dedication to shaping the future of commerce marketing.
BUSINESS EXCELLENCE AWARD
This category recognizes an executive who makes direct, quantifiable contributions to business development and commercial growth. By translating sharp insights into actionable strategy, she consistently drives new ideas, delivers seamless execution, and accelerates her organization's overall market performance.
DATA & INSIGHTS AWARD
This category honors a leader who leverages data, analytics, or AI to drive measurable business impact and strategic decision-making. She advances her organization’s data maturity through innovative measurement frameworks and cross-functional collaboration while actively championing a culture of data-driven thinking across teams.
INDUSTRY IMPACT AWARD
This category honors a recognized industry authority who actively advances the broader commerce marketing ecosystem. Through first-to-market research, thought leadership, speaking engagements, or redefining industry standards, she consistently drives significant positive impact beyond her immediate role and leads systemic change across the discipline.
INNOVATOR AWARD
This category honors a visionary leader who challenges existing paradigms to shepherd breakthrough concepts from idea to successful rollout. Supported by clear metrics, she transforms processes, drives long-term growth, and champions creative solutions that inspire wider adoption across the organization.
MENTORSHIP AWARD
This category recognizes a leader who actively fosters the growth and professional development of women across the industry. Through formal mentorship, open guidance, and strong personal integrity, she creates an environment of trust and teamwork that empowers the next generation of female leaders to thrive.