Recognizing Excellence in Shopper Engagement

From newer tools like retail media networks and social media activations to traditional methods such as in-store displays and on-shelf signage. Now in its 6th year, the program honors the effective activation of touchpoints both separately and as part of more comprehensive campaigns designed to reach shoppers at all stages of their purchase journey.

Who Should Enter

Omnishopper Awards gives retailers, brands, marketing agencies and consumer-facing solutions providers an opportunity to showcase their expertise in building and activating shopper commerce campaigns that achieved greatness through innovative concepts, standout execution and superior results.

  • Consumer Brand Marketers
  • Retailers
  • Marketing Shoppers/ Commerce Agencies
  • Shopper-Facing Solution Providers
  • Social Medai Operators

Award Categories

Collaborative: Brand-Retailer (Long-term Partnership)

Collaborative: Brand-Retailer (Single Activation)
   
Digital: Digital Media Activation (Non-Retail Media)
    
Digital: Retail Media Activation  

Digital: Mass Media Activation

Digital: Mobile Activation

    
Digital: Social Media Activation


In-Store Marketing: Digital Activation (Non-Retail Media)    

In-Store Marketing: Retail Media Activation    

In-Store Marketing: On-Shelf Campaign

 

In-Store Marketing: Product Display (Long-term)

In-Store Marketing: Product Display (Temporary)
 
In-Store Marketing: Store/Aisle Reinvention
  
Integrated Path to Purchase Activation