As privacy concerns and personalization efforts increase and converge, there is a flurry of activity among new and emerging companies eager to help retailers and brands solve complex business challenges. Will Decker has a front row seat to the happenings in the start-up world thanks to his role as Vice President of Brand and Retail Innovation at the Plug and Play Tech Center, a business incubator and accelerator located in Sunnyvale, Calif., in the heart of Silicon Valley. Since its founding in 2006, Plug and Play has worked with more than 220 corporate partners and 300 VC firms to raise more than $7 billion and help accelerate the growth of more than 2,000 startups, including 400 in 2017 alone.
The FTC is the nation’s top consumer protection organization and Mark’s role in the Division of Privacy and Identity Protection has put him at the forefront of an area where consumers are increasingly vulnerable. Mark will share his perspective on the current regulatory landscape, enforcement activities and key initiatives in place to achieve the Division’s mission of protecting consumers in key areas such as privacy, information security, personal information usage, and identity theft.