Raj Badarinath
Vice President of Marketing and Ecosystems
RichRelevance
Creepy or Cool: Unlocking Growth by Understanding how Shoppers Really Feel about Privacy and Personalization
Raj is a technology industry veteran with more than 20 years experience helping organizations compete on memorable digital experiences rather than mere operational efficiency. At RichRelevance, Raj is a key member of the leadership team of a company at the intersection of three major technology trends – personalization, commerce and artificial intelligence – whose solutions instantaneously match any consumer with the most relevant content including product recommendations, search results, content, offers, and video.
Vice President of Marketing and Ecosystems
RichRelevance
Creepy or Cool: Unlocking Growth by Understanding how Shoppers Really Feel about Privacy and Personalization
Raj is a technology industry veteran with more than 20 years experience helping organizations compete on memorable digital experiences rather than mere operational efficiency. At RichRelevance, Raj is a key member of the leadership team of a company at the intersection of three major technology trends – personalization, commerce and artificial intelligence – whose solutions instantaneously match any consumer with the most relevant content including product recommendations, search results, content, offers, and video.
David Brown
Chief Strategy Officer
One Spot
David has worked for over 20 years in CRM, Digital and Content assignments across an array of industries, geographies and marketing disciplines. David led Meredith Xcelerated Marketing, recognized as the father of content marketing, with major clients like Kraft, Nestle, NBC, Fiat Chrysler, Ford, Lowe’s, CVS Health and Bank of America. David was responsible for the publication of the most detailed narrative on content marketing, called “The Content Marketing Playbook”, over 400 pages of detailed thinking, best practices and processes to help clients navigate successfully into the content era. This work has been adopted by the ANA, and its members. MXM was recognized as content marketing agency of the year in both 2014 and 2015.
Chief Strategy Officer
One Spot
David has worked for over 20 years in CRM, Digital and Content assignments across an array of industries, geographies and marketing disciplines. David led Meredith Xcelerated Marketing, recognized as the father of content marketing, with major clients like Kraft, Nestle, NBC, Fiat Chrysler, Ford, Lowe’s, CVS Health and Bank of America. David was responsible for the publication of the most detailed narrative on content marketing, called “The Content Marketing Playbook”, over 400 pages of detailed thinking, best practices and processes to help clients navigate successfully into the content era. This work has been adopted by the ANA, and its members. MXM was recognized as content marketing agency of the year in both 2014 and 2015.
Will Decker
Vice President of Brand and Retail Innovation
Plug and Play Center
How Silicon Valley Thinks about the Personalization and Privacy Opportunity
Will is responsible for the community of corporations and startups working together to pilot new ideas and technology for the retail and CPG world . He has advised companies of all sizes on strategy, product, marketing and business development. He has helped build and grow leading products and operations across multiple industries over the past 16 years with EY, Wells Fargo, Yahoo and founded an e-commerce company. Will has a BA in Mathematics from UC Berkeley and an MBA from the University of Chicago Booth School of Business.
Vice President of Brand and Retail Innovation
Plug and Play Center
How Silicon Valley Thinks about the Personalization and Privacy Opportunity
Will is responsible for the community of corporations and startups working together to pilot new ideas and technology for the retail and CPG world . He has advised companies of all sizes on strategy, product, marketing and business development. He has helped build and grow leading products and operations across multiple industries over the past 16 years with EY, Wells Fargo, Yahoo and founded an e-commerce company. Will has a BA in Mathematics from UC Berkeley and an MBA from the University of Chicago Booth School of Business.
Erin Dress
New Customer Models Lead, eCommerce
Unilever
CPG Power Panel: The Role of Personalized Content in Accelerating the Path to Purchase
Erin is the team lead for Unilever’s Omnichannel eCommerce business, where she works primarily with Walmart.com. She works with brand, shopper, and customer teams to support innovation launches and drive share growth with best-selling core products via content and search strategies. Erin's prior work experience includes advising CPG clients including Coca-Cola and Nestle on their social strategies for Twitter and working directly on the TRESemmé and Degree brands at Unilever. Erin holds a BA in English, French, and History from Yale University and an MBA, Marketing & Management from Wharton.
New Customer Models Lead, eCommerce
Unilever
CPG Power Panel: The Role of Personalized Content in Accelerating the Path to Purchase
Erin is the team lead for Unilever’s Omnichannel eCommerce business, where she works primarily with Walmart.com. She works with brand, shopper, and customer teams to support innovation launches and drive share growth with best-selling core products via content and search strategies. Erin's prior work experience includes advising CPG clients including Coca-Cola and Nestle on their social strategies for Twitter and working directly on the TRESemmé and Degree brands at Unilever. Erin holds a BA in English, French, and History from Yale University and an MBA, Marketing & Management from Wharton.
Mark Eichorn
Assistant Director, Division of Privacy and Identity Protection
Federal Trade Commission, Bureau of Consumer Protection
The Regulator's View from Washington
In Mark’s role in the Division of Privacy and Identity Protection he supervises privacy and data security matters. He joined DPIP at the end of 2009 from former FTC Chairman Jon Leibowitz’s office, where he served as an attorney advisor on consumer protection issues. After joining the Commission in 1998, Mark worked for many years as an attorney in the Division of Advertising Practices and served a six month stint in 2003 as an attorney advisor to FTC Commissioner Leary. Mark went to law school at the University of Virginia, and later clerked for Ninth Circuit Judge Robert Beezer before joining the Seattle firm of Mundt, MacGregor. He is a graduate of Yale University.
Assistant Director, Division of Privacy and Identity Protection
Federal Trade Commission, Bureau of Consumer Protection
The Regulator's View from Washington
In Mark’s role in the Division of Privacy and Identity Protection he supervises privacy and data security matters. He joined DPIP at the end of 2009 from former FTC Chairman Jon Leibowitz’s office, where he served as an attorney advisor on consumer protection issues. After joining the Commission in 1998, Mark worked for many years as an attorney in the Division of Advertising Practices and served a six month stint in 2003 as an attorney advisor to FTC Commissioner Leary. Mark went to law school at the University of Virginia, and later clerked for Ninth Circuit Judge Robert Beezer before joining the Seattle firm of Mundt, MacGregor. He is a graduate of Yale University.
Molly Hjelm
VP of Marketing
SPINS
Making Food Personal
Hjelm possesses nearly a decade of experience consulting with retailers and manufacturers on media and marketing strategy and attribution. Prior to joining SPINS as the VP of Marketing, she worked at IRI's Media Center of Excellence, where she crafted learning plans that enabled CPGs to optimize their media spend and hold their digital spend accountable to in-store sales. While there, she specialized in CRM optimization, developing and commercializing a suite of solutions around CRM personalization with some of the world's leading manufacturers.
Hjelm cut her teeth in retail data at dunnhumby, bringing retailers and brands together through the language of consumer purchase data. Later, at 84.51º, Kroger's data analytics arm, she aided in the launch of a consulting practice to help brands create innovation and media campaigns that resonated with their most loyal shoppers.
VP of Marketing
SPINS
Making Food Personal
Hjelm possesses nearly a decade of experience consulting with retailers and manufacturers on media and marketing strategy and attribution. Prior to joining SPINS as the VP of Marketing, she worked at IRI's Media Center of Excellence, where she crafted learning plans that enabled CPGs to optimize their media spend and hold their digital spend accountable to in-store sales. While there, she specialized in CRM optimization, developing and commercializing a suite of solutions around CRM personalization with some of the world's leading manufacturers.
Hjelm cut her teeth in retail data at dunnhumby, bringing retailers and brands together through the language of consumer purchase data. Later, at 84.51º, Kroger's data analytics arm, she aided in the launch of a consulting practice to help brands create innovation and media campaigns that resonated with their most loyal shoppers.
Greg Kearns
Brand Manager, Shopper Marketing
Kimberly-Clark
CPG Power Panel: The Role of Personalized Content in Accelerating the Path to Purchase
Greg is a brand manager at Kimberly-Clark leading efforts in the drug channel. Prior to joining the brand full time, Kearns was an account supervisor at Geometry Global, where he lead a team overseeing all aspects of shopper marketing strategy, execution, and measurement for client Kimberly-Clark. He developed strategic programs in the adult care, paper and baby and child care categories, and has positioned Kimberly-Clark as a thought leader among retailers.
Brand Manager, Shopper Marketing
Kimberly-Clark
CPG Power Panel: The Role of Personalized Content in Accelerating the Path to Purchase
Greg is a brand manager at Kimberly-Clark leading efforts in the drug channel. Prior to joining the brand full time, Kearns was an account supervisor at Geometry Global, where he lead a team overseeing all aspects of shopper marketing strategy, execution, and measurement for client Kimberly-Clark. He developed strategic programs in the adult care, paper and baby and child care categories, and has positioned Kimberly-Clark as a thought leader among retailers.
Neshat Mehta
President, IRI Media Center of Excellence
IRI
Nishat joined IRI in June 2017 to lead a team focused on re-inventing advertising by offering a portfolio of revolutionary consumer personalization and measurement capabilities that allow clients to more effectively plan, target, activate, measure and optimize marketing activities – to drive true one-to-one personalization. Prior to IRI, Nishat led the customer communications team at 84.51º, where he helped The Kroger Co. and its CPG brand partners create the most relevant and personalized communications with consumers to strengthen retail and brand interactions. Prior to 84.51º, Nishat led strategic partner development at dunnhumby and elevated the company’s digital media media measurement and targeting business. He graduated from Harvard University with a bachelor’s degree in applied mathematics and a master’s degree in computer science.
President, IRI Media Center of Excellence
IRI
Nishat joined IRI in June 2017 to lead a team focused on re-inventing advertising by offering a portfolio of revolutionary consumer personalization and measurement capabilities that allow clients to more effectively plan, target, activate, measure and optimize marketing activities – to drive true one-to-one personalization. Prior to IRI, Nishat led the customer communications team at 84.51º, where he helped The Kroger Co. and its CPG brand partners create the most relevant and personalized communications with consumers to strengthen retail and brand interactions. Prior to 84.51º, Nishat led strategic partner development at dunnhumby and elevated the company’s digital media media measurement and targeting business. He graduated from Harvard University with a bachelor’s degree in applied mathematics and a master’s degree in computer science.
Cara Pratt
VP Customer Communications, Product Strategy and Innovation
84.51
Leading with Transparency: How Kroger is Influencing the Media Landscape
Cara Pratt leads product strategy and innovation for the customer communications team at 84.51°. She helps Kroger and consumer packaged goods companies build and execute strategies while creating innovative personalized communications to strengthen customer experiences with brands and drive loyalty to Kroger.
Prior to 84.51°, Pratt led retail client solutions for the Kroger partnership at IRI, and spent 12 years at dunnhumbyUSA working across a variety of commercial leadership roles focused largely on driving business value with CPGs across category management, strategy, new product development and media activation. During Pratt’s last couple years at dunnhumby, she was SVP of specialty retail and sector expansion, focused on loyalty design, price and promotion optimization and direct-to-consumer activation in both retail and new sectors like healthcare.
VP Customer Communications, Product Strategy and Innovation
84.51
Leading with Transparency: How Kroger is Influencing the Media Landscape
Cara Pratt leads product strategy and innovation for the customer communications team at 84.51°. She helps Kroger and consumer packaged goods companies build and execute strategies while creating innovative personalized communications to strengthen customer experiences with brands and drive loyalty to Kroger.
Prior to 84.51°, Pratt led retail client solutions for the Kroger partnership at IRI, and spent 12 years at dunnhumbyUSA working across a variety of commercial leadership roles focused largely on driving business value with CPGs across category management, strategy, new product development and media activation. During Pratt’s last couple years at dunnhumby, she was SVP of specialty retail and sector expansion, focused on loyalty design, price and promotion optimization and direct-to-consumer activation in both retail and new sectors like healthcare.
Maria Sipka
Co-Founder and Vice President
Linqia
CPG Power Panel: The Role of Personalized Content in Accelerating the Path to Purchase
Maria Sipka is a pioneer of influencer marketing from early 2000 who co-founded Linqia in 2012. She is passionate about social impact storytelling, based on the belief that all ideas start with two things – emotional connection and inspired action – because in today’s world people are looking for ways to shift their emotions into action to manifest change. Today, San Francisco-based Linqia works with more than 350 leading national brands including Kimberly-Clark, McDonald’s, Nestle, Unilever, and Walmart.
Co-Founder and Vice President
Linqia
CPG Power Panel: The Role of Personalized Content in Accelerating the Path to Purchase
Maria Sipka is a pioneer of influencer marketing from early 2000 who co-founded Linqia in 2012. She is passionate about social impact storytelling, based on the belief that all ideas start with two things – emotional connection and inspired action – because in today’s world people are looking for ways to shift their emotions into action to manifest change. Today, San Francisco-based Linqia works with more than 350 leading national brands including Kimberly-Clark, McDonald’s, Nestle, Unilever, and Walmart.
Oliver Vagner
General Manager, Consumer Engagement, Industry Solutions Group
NCR Corporation
Achieving Personalization in a Frictionless Future
Oliver leads a cross-industry solutions team focused on identifying market and technology trends, their impact to customer interactions with the consumer and bringing new capabilities to market through organic development, strategic and partnerships. He manages a portfolio of consumer engagement solutions such as loyalty and offer management, marketing automation and analytics, mobile applications, voice of the consumer, and conversational ordering with a bias towards data-driven capabilities. Prior to this role, he led NCR’s Hospitality Industry Solutions Group. He has more than 20 years of experience and prior to NCR he held analytics roles with brands such as TGIFridays, Cox Automotive and Sun Microsystems. He holds both a Bachelors and a Masters of Science in Industrial and Systems Engineering from the University of Florida, and is a Masters of Analytics candidate at the Georgia Institute of Technology.
General Manager, Consumer Engagement, Industry Solutions Group
NCR Corporation
Achieving Personalization in a Frictionless Future
Oliver leads a cross-industry solutions team focused on identifying market and technology trends, their impact to customer interactions with the consumer and bringing new capabilities to market through organic development, strategic and partnerships. He manages a portfolio of consumer engagement solutions such as loyalty and offer management, marketing automation and analytics, mobile applications, voice of the consumer, and conversational ordering with a bias towards data-driven capabilities. Prior to this role, he led NCR’s Hospitality Industry Solutions Group. He has more than 20 years of experience and prior to NCR he held analytics roles with brands such as TGIFridays, Cox Automotive and Sun Microsystems. He holds both a Bachelors and a Masters of Science in Industrial and Systems Engineering from the University of Florida, and is a Masters of Analytics candidate at the Georgia Institute of Technology.
Amy Veugeler
Vice President, Client Services
Epsilon
CPG Power Panel: The Role of Personalized Content in Accelerating the Path to Purchase
Amy brings more than 15 years of marketing experience to the Epsilon team, across a variety of disciplines. She spent nearly seven years in a global shopper marketing role giving her a depth of knowledge about the breadth of retail formats and regional shopper nuances across the world. She has demonstrated excellence in developing integrated global communication strategies that have been adapted regionally across disparate markets to drive local relevance. While shopper marketing is her first love, she has developed a deep expertise across integrated marketing communications and her passion for building brands is obvious. Amy currently leads the Bel Brands business in her role at Epsilon.
Vice President, Client Services
Epsilon
CPG Power Panel: The Role of Personalized Content in Accelerating the Path to Purchase
Amy brings more than 15 years of marketing experience to the Epsilon team, across a variety of disciplines. She spent nearly seven years in a global shopper marketing role giving her a depth of knowledge about the breadth of retail formats and regional shopper nuances across the world. She has demonstrated excellence in developing integrated global communication strategies that have been adapted regionally across disparate markets to drive local relevance. While shopper marketing is her first love, she has developed a deep expertise across integrated marketing communications and her passion for building brands is obvious. Amy currently leads the Bel Brands business in her role at Epsilon.
Greg Zakowicz
Senior Commerce Marketing Analyst
Oracle Bronto
Beyond Batch-and-Blast: Achieving True Personalization with Email Marketing
Greg’s role at Oracle Bronto, a leading cloud-based commerce marketing automation platform provider, requires he keep his finger on the pulse of the fast moving world of digital marketing trends.
With more than 12 years of experience in email, mobile and social media marketing, Zakowicz knows the retail industry and its challenges. He has deep insight into the marketing spectrum and regularly provides Internet Retailer Top 1000 companies with in-depth analysis of their marketing programs, recommendations for improvement, best practice support and implementation guidance and execution. Greg is also a regular contributor to Bronto’s Commerce Marketing blog.
Senior Commerce Marketing Analyst
Oracle Bronto
Beyond Batch-and-Blast: Achieving True Personalization with Email Marketing
Greg’s role at Oracle Bronto, a leading cloud-based commerce marketing automation platform provider, requires he keep his finger on the pulse of the fast moving world of digital marketing trends.
With more than 12 years of experience in email, mobile and social media marketing, Zakowicz knows the retail industry and its challenges. He has deep insight into the marketing spectrum and regularly provides Internet Retailer Top 1000 companies with in-depth analysis of their marketing programs, recommendations for improvement, best practice support and implementation guidance and execution. Greg is also a regular contributor to Bronto’s Commerce Marketing blog.
Jeriad Zoghby
Global Personalization Lead and Southwest Agency Lead
Accenture Interactive
Humanizing the Digital Experience
Jeriad has a PhD in Operations Research, holds multiple patents and co-invented Accenture’s artificial intelligence technology for advanced audience planning and segmentation. Under his leadership, Accenture Interactive’s personalization patents now exceed 235. Jeriad and his team also developed the next-generation personalization solution called the Accenture Genome that enables brands to develop experiences to treat customers as individuals instead of personas. Jeriad and his team enable clients around the world to create unique, curated and seamless experiences for their customers across channels.
Global Personalization Lead and Southwest Agency Lead
Accenture Interactive
Humanizing the Digital Experience
Jeriad has a PhD in Operations Research, holds multiple patents and co-invented Accenture’s artificial intelligence technology for advanced audience planning and segmentation. Under his leadership, Accenture Interactive’s personalization patents now exceed 235. Jeriad and his team also developed the next-generation personalization solution called the Accenture Genome that enables brands to develop experiences to treat customers as individuals instead of personas. Jeriad and his team enable clients around the world to create unique, curated and seamless experiences for their customers across channels.
