Tuesday, December 6, 2022
Welcome1:00 PM - 1:05 PM
How to Drive Impulse Purchases Online1:05 PM - 1:28 PM
Brand Efficiency: Do Your Dollars Measure Up?1:28 PM - 1:42 PM
The Future Shopper: Gen Z and the Paradox of Purchase1:42 PM - 2:00 PM
Staying Connected to OmniShoppers — Whenever, Wherever & However They Shop2:00 PM - 2:22 PM
More Than a Hunch for Lunchables: Reaching the Right Consumers2:22 PM - 2:46 PM
Closing2:46 PM - 3:00 PM
Wednesday, December 7, 2022
Welcome1:00 PM - 1:05 PM
Insights Into Intent: Moving Influencer Inspiration into Product Consideration1:05 PM - 1:33 PM
How The J.M. Smucker Company Measures & Optimizes Media with Actual Sales Impact1:33 PM - 2:03 PM
The Power of Real-Time, Closed-Loop Attribution2:03 PM - 2:33 PM
Closing2:33 PM - 2:40 PM