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AGENDA
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Tuesday, December 6, 2022
Day 1
1:00 PM - 1:05 PM
How to Drive Impulse Purchases Online
1:05 PM - 1:28 PM
Brand Efficiency: Do Your Dollars Measure Up?
1:28 PM - 1:42 PM
The Future Shopper: Gen Z and the Paradox of Purchase
1:42 PM - 2:00 PM
Staying Connected to OmniShoppers — Whenever, Wherever & However They Shop
2:00 PM - 2:22 PM
More Than a Hunch for Lunchables: Reaching the Right Consumers
2:22 PM - 2:46 PM
Closing
2:46 PM - 3:00 PM
Wednesday, December 7, 2022
Day 2
1:00 PM - 1:05 PM
Insights Into Intent: Moving Influencer Inspiration into Product Consideration
1:05 PM - 1:33 PM
How The J.M. Smucker Company Measures & Optimizes Media with Actual Sales Impact
1:33 PM - 2:03 PM
The Power of Real-Time, Closed-Loop Attribution
2:03 PM - 2:33 PM
Closing
2:33 PM - 2:40 PM